Jamaica, told to the Spanish market.

Client — Jamaica Tourist Board · Market — Spain · Scope — Social media · Trade marketing · Fair materials

For the Jamaica Tourist Board, the studio ran the official Visit Jamaica Spain channels — the destination's daily voice for the Spanish market. Strategy, editorial calendar and every piece of content, sustained month after month: the long conversation that builds a destination's reputation, not the attraction of a season.

The work extended to the trade: materials for FITUR — trade & media appointment book, market-insight briefings — and newsletters connecting the island with Spanish operators and media.

The voice, in the wild.

A selection of published work from the official channels — copy, imagery and community replies, exactly as the audience saw them. Commenter identities are blurred out of respect for their privacy; dates and engagement are untouched.

Visit Jamaica ES post — two friends playing football on the beach — January 2025 — everyday Jamaica over postcard Jamaica: salt, wind and a football.

Visit Jamaica ES post — child at Dunn's River Falls — January 2025 — Dunn's River Falls through new eyes.

Visit Jamaica ES post — Blue Hole, Ocho Ríos, with community replies — November 2024 — Blue Hole, and the page answering its community, one memory at a time.

Visit Jamaica ES post — family at sunset on the beach — October 2024 — family time as the destination's true luxury.

Visit Jamaica ES post — children playing a traditional Jamaican board game — October 2024 — traditional games and truly authentic experiences.

Visit Jamaica ES post — bicycle resting by the Caribbean sea — November 2024 — "every road leads to the extraordinary", and the community agreeing.

Visit Jamaica ES post — hammock under a seagrape tree — October 2024 — a hammock, a breeze, a question to the community: which book would you bring?

Full walkthrough of the case — approach, calendar and trade materials — on the discovery call.

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